We always Keep the consumer in mind

We design consumer experiences with brands, products, content, and environments. In fact, everything we do is based on consumer-centric design. Why? Because without consumers, we have no consumption. And without art, we have no action.

Our job is to get a response. Sometimes, we’re looking for an emotion. At other times, an action. More often than not, a combination of the two. To succeed in today’s culture of complacency, everything we do is designed with people in mind first, products second.

we’re not afraid to have a point of view

We’re creative. We’re unafraid. We’re relentless. But we’re also honest, kind, and respectful.

After 100 years of combined experience, we’ve got a good handle on what it takes to win. So we’ll always come with a point of view—what we recommend and why. At the same time, we’ll listen to what our clients have to say. Feedback, after all, is a good thing. But we’ll stand up for what we believe, if we believe it’s in the best interest of the business. We’re not afraid to challenge your thinking, but we won’t be jerks about it. After all, we’re in this together.

We believe that our brand is just as important as yours

We want to do great work for our partners and ourselves—but most importantly for the people who consume our product. The traditional client/agency relationship is a funny thing, where one product or brand trumps another. But candidly, we see things a little differently. Before a consumer, customer, or target audience consumes your product or service, they have to consume ours. And that matters. A lot. So we’ve spent decades honing our skills, refining our craft, and being damn good at what we do. We do take feedback, but we’re not order-takers. We’re seasoned, award-winning, balls-to-the-wall marketers, strategists, creatives, and producers who know what we’re doing. We’ll protect your brand and business like it’s our own, but we won’t put skeletons in our closet to do it.

we believe that best practice buzz word is bs

Yes, of course, we all know what works and what doesn’t. Or at least we think we do. But the best practice buzz word often leads to a one-size-fits all approach to solving unique business problems like yours. It’s code for a bunch of people applying the same rules. And if we’re all doing that same thing, what sets your brand stand apart?

Truth be told, none of us have a crystal ball and we can’t predict the future. The best we can do is evaluate the information we have, tap into our experience, surround ourselves with smart people, and use our judgement. Intuition, insight, experience, lessons-learned, and points-of-view are all good things. Embrace them. Because a best practice has never led to disruption, innovation, or a breakthrough idea.

we believe in placing a value on what we bring to the party

Because we’re a group of independent consultants who work remotely, we don’t have a lot of the overhead and operational expenses you see with traditional agencies. So, we can pass the savings along to you. We’re not looking for large commissions, mark-ups, or other hidden fees. Just an honest wage, for an honest day’s work. And an opportunity to do great work, make a difference, and help you become widely successful.

Now, this doesn’t mean we’re cheap, but it does mean we have flexibility to work inside of different budgets.

we believe in being open-minded and unafraid about everything…even our compensation

This may sound cliche, but we do this because we love it. We’re creators who love to create. We’re also type-A personalities who love to help people win. But we understand that traditional compensation models don’t work for everyone. So we don’t mind putting a little skin in the game and we’re not afraid to consider some creative compensation—as long as it’s fair. We wouldn’t be us if we aren’t willing to be brave with our own business.

So bring the ideas that work for you and we’ll let you know if it works for us.