The assignment

The purpose of this assignment was to take the Petco Foundation the new brand positioning and translate that into a strategy for the new website.

Please see The Petco Foundation Brand Launch for more background and context.

The Work

The Caveats

The Petco Foundation Website Strategy was developed and managed by members of the team in their previous lives together. The original agency is cited below.

• Team members: Michelle Cheney/Digital Strategy

• Agency at the time: Slingshot